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MIKE YOUNG
ACADEMY

SCIENCE COMMUNICATION –
SOCIAL MEDIA WORKSHOPS AND WEBINARS

MY SERVICES

Social media workshops for scientists

Increase research impact with LinkedIn, Bluesky, Mastodon, X (Twitter) and Reddit

AI for research networking and communication

Use AI tools to identify stakeholders and connect with the right people

Conference communication

Promote, organize and report on your conference via websites, social media accounts, and content

Network analysis and social audit

Find the scientists that rock on social media

Speaker / panel moderator

Highlight the key issues and actively involve the audience at your science event

Book: Social Media for Research Impact

The essential guide has been released. Here is the bonus material

WHO I AM

I work with universities and research groups across Denmark and Europe, delivering practical workshops, and have completed more than 100 to date. I help researchers use social media and digital tools to build the networks that shape how their work is seen, discussed, and used.

HOW I HELP RESEARCHERS

In my practical workshops, participants:

  • Identify the people who matter for their research
  • Develop structured routines for identifying, reaching, and interacting with them
  • Use social media and AI tools to support targeted communication

I am co-author of Social Media for Research Impact (2026), and previously founded and edited the University Post (2009–2016), an international media platform with more than 100,000 monthly readers.

WHAT MY CLIENTS AND PARTNERS SAY

Mike makes complex AI tools and workflows accessible to non-technical audiences. In a workshop at the University of Copenhagen on using custom GPTs for communication, he combined clear explanations with practical examples. Participants quickly understood both the possibilities and limitations of the tools and began applying them in their own work

Mike Young organised and moderated a debate between experts on the topic of human cloning on the night of the premiére. He did an excellent job in involving the audience and getting them excited about the play, and he helped pack the house for our run of performances.

I have always been impressed with how Mike has helped brands, aims and causes through the set-up and operation of digital newsrooms and platforms, in English, and in Danish. I recommend him to any business or organisation that wants to activate its international employees, activists and customers.

We were fascinated by the way Mike and his team at the University of Copenhagen had set up their communication channels and how they involved students and staff. Our marketing and communication department had just launched a new site and a new magazine, so we invited Mike to do a workshop. He helped us refocus on our priorities, and he energised our news and content team. I recommend Mike Young Academy to any organisation that needs a fresh look at its communication efforts and a boost to its staff and stakeholder engagement.

Mike was one of three advisors tasked with a concept for a new Copenhagen Business School (CBS) news media. They helped show us the potential of a new media in English that uses social media to build communities, and engage with audiences.

Mike Young Academy lifted the level of my PhD thesis substantially. Mike and his colleague Christine were easy to work with, and they helped me finish on time with a minimum of stress and a maximum of quality. Their copy-editing and proofreading was excellent, and I am confident that my PhD ended up with the exact academic terminology. Very professional!

A Mike Young Academy course was an opportunity for us to strengthen the impact of our staff and managers. We are now significantly stronger on Twitter and better equipped to use the tool, both to influence decision makers and to enter into dialogue with other professionals.

We encourage our researchers to be active on platforms like Twitter and Linkedin. This is to communicate our accomplishments, to foster better research, and to engage with our scientific peers at home and abroad. Mike’s workshop was motivating and inspiring!

Mike Young Academy was responsible for the social media outreach at the European Conference for Science Journalists. Using a combination of Twitter, Facebook and Linkedin, with surveys, and volunteer engagement, Mike and his team helped us make the event in Copenhagen a truly interactive experience. Very impressed!

I invited Mike to instruct a virtual workshop ‘Leveraging Twitter’ for postdocs and graduate students at our institute, The University of Texas MD Anderson Cancer Center. It was very helpful and we learned great tips about networking. For me, the best part was understanding the importance of branding in our field, and how to improve it.

Mike did a great job showing PhD students and postdocs from my research school tips and tricks for disseminating their research. He also showed my social media team how to more effectively promote the research school itself. Recommended!

GET IN TOUCH

Call me Mike Young
on phone:

+ 45 30 66 31 21

E-mail me on
mike@mikeyoungacademy.dk

CVR: 37698334

FOLLOW ME ON LINKEDIN & BLUESKY

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